التسويق المصرفي كآلية لتحسين أداء البنوك التجارية من وجهة نظر الموظفين : دراسة عينة من البنوك التجارية الخاصة بولاية برج بوعريريج

Abstract EN

This study aims to shed light on banking marketing and the extent of its contribution and its impact on commercial banks from the point of view of employees working in the commercial banks under study, and the study concluded that banking marketing has a positive impact on banking performance in general, and in detail also there is a positive and significant impact Statistical between both (service, individuals) and banking performance, as there is a positive, non-significant effect statistically between both (price, operations) and banking performance, as there is no positive effect between (distribution, promotion, physical evidence) and banking performance.