تأثير التسويق الإلكتروني على تطوير النشاط البنكي : دراسة حالة بنك القرض الشعبي الجزائري وكالة برج بوعريريج

Abstract EN

This study aims to determine the effect of e-marketing on the development of the banking activity in the CPA bank agency of Bordj Bou-Arreridj, and works on the need to integrate the electronic dimension within the banking business, in addition to raising the level of provision of banking services in line with the developments on the technological level and increase the awareness of the customer's bank, It has distributed 25 questionnaire consisting of 23 questions to a sample of staff and frames of CPA Bank -Agency of Bordj Bou Arreridj-.

It has been relying on 18 benefit questionnaire in this study and have been using the Statistical Package for Social Sciences (SPSS) program for data processing.

Results of the study indicate that commercial banks do not attach great importance to the criterion of research and development, which has a significant impact on the development of its bank activity.