السلوك المالي للمستثمرين في ظل المالية العصبية

Abstract EN

The investor's financial behavior is influenced by the emotional and cognitive biases, which systematically deviate from rationality when making financial decisions.

Researchers have worked to understand the origins of these biases by incorporating the results of neuroscience, showing neural financing that has tried to link brainwork with investment behavior, and understanding the fundamental role of emotions in decision-making.

This paper highlights neural financing and techniques used to determine the role of the brain in financial decision-making.

The study found that when an investor has risky choices, the nucleus accumbens (NAcc) is activated.

In the case of non-risk options, the insular lobe (Insula) is activated and the investor has a loss aversion.

Excessive activation of these areas causes investment errors