محددات نشر المستهلك للكلمة المنقولة الإلكترونية عبر الفايسبوك

Abstract EN

The aim of this research is to study the determinants of consumer publishing of the electronic word of mouth by Facebook, and in order to define this relationship we conducted a field study through which forms were directed to a number of individuals who interact continuously with the Facebook site that affected about 102 individuals, and the study data was analyzed using the equations Structure, and we have concluded through this study that there are direct and indirect effects the trust in Facebook, and the decision to purchase, and the state of consumer satisfaction to spread the electronic word of mouth by Facebook.