أهمية نظم المعلومات التسويقية في تحقيق الميزة التنافسية حسب إدراك مدراء التسويق للمؤسسات الجزائرية

Abstract EN

The marketing information system contributes in the promotion of quality by providing information aimed at satisfying the wants and needs of customers, which guarantees the supply of product characteristics according to these desires and needs and allows thus achieving quality, moreover it contributes in the improvement of productivity and the reduction of costs, also a better control of projects.

in addition to this, it aims to improve the competitiveness of the business which means it contributes in exceeding competitors and, therefore, the use of the marketing information system plays an important role in achieving its competitive advantages