دور نظم المعلومات في اتخاذ القرارات التسويقية بالأندية الرياضية بمحافظة الدقهلية

Abstract EN

The aim of this research is to identify the role of information systems in marketing decision making in sports clubs.

The research was conducted on a sample of (50), and a basic sample of (147), from the field of departments, managers and managers of the departments.

The research tools included a copy of the preliminary data of the sample and a questionnaire to decide the marketing decision of sports clubs.

The main results of the study are that there is a correlation between you and you at 0.01 level between information systems and marketing decision making.