واقع المسئولية الاجتماعية للشركات تجاه رعاية المسابقات النسائية بجمهورية مصر العربية

Abstract EN

The research aims at identifying the reality of CSR towards sponsoring women's competitions in the Arab Republic of Egypt in order to find funding mechanisms as an alternative to weak government funding for women's sports competitions, which necessarily affects the increase of female sports competitions.

The researcher used the descriptive method of survey studies.

The study sample consisted of (56) individuals for each marketing manager, if any, executive director, member of the board of directors, official of competitions committee of sports federations of (25) The most important results are for companies and economic institutions to adopt social responsibility (CSR).

In order to present themselves as a key player in the social life of the consumer, collective games, unlike individual games, account for the largest proportion of sponsorship contracts received by sports federations.

And economic institutions to finance and invest in women's sports competitions and competitions, companies and institutional institutions rely on other forms of care that they see as more attractive than women's sports competitions.