أبعاد المسؤولية الاجتماعية للعلاقات العامة و دورها في تعزيز الأعمال التطوعية : دراسة مسحية لمدراء العلاقات العامة في المؤسسات الحكومية في واسط

Abstract EN

The new developments in our society have influenced the various levels (political, economic, social, legal and technological) in the philosophies of managing the public relations function, especially in light of the challenges facing it and the recent work that has been entrusted to it.

The social responsibility of public relations in organizations is activities based on the realization of the needs of the masses and the mutual benefit of each of them in order to win public support for the work of the) 322Organization and help build its image.

Research Methodology and Methodology: The researcher followed the descriptive approach in order to identify the relationship between the different variables of the study, namely, (the dimensions of social responsibility for public relations and its role in promoting volunteer work / field study for public relations managers in government institutions in Wasit).

The target population in this research (contact-based) is the public relations managers of the government institutions in Wasit Haniyeh who are positive about the organization.

The research results: revealed that the social responsibility of public relations managers in governmental institutions has multiple dimensions, most notably social, personal, religious, moral and national responsibility.

The results of the research also showed that the voluntary work of social responsibility painted a positive image of the institution among its internal and external audiences.

Of social responsibility contributed to the definition of phenomena and traditions and practices and wrongful and alien to the Iraqi society.

Conclusions: The researcher concluded that volunteering for social responsibility has given a positive image of the institution to its internal and external audiences and contributed to the rejection of sectarianism, racism and societal violence.

Recommendations: The researcher recommends that the senior managers in government institutions commit financial and administrative to the inclusion of social responsibility programs for public relations within their annual goals.

The researcher also) ابعاد المسؤولية الاجتماعية للعلاقات العامة ودورها في تعزيز الأعمال التطوعية.

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) 322recommends that those responsible for social responsibility programs of public relations employ modern means of communication in marketing their voluntary work to the public.