بلاغة رد الفعل في أباطيل و أسمار لمحمود شاكر عماد سعد شعير.

Abstract EN

The research addresses the direct or postponed reaction of the recipient as a direct reaction to the sender's message, and the availability of response mechanisms in their different forms, persuasion and sympathy, acceptance or rejection, according to the context of communication.

The success of the sender in producing a corresponding message or a parallel creative text appears in which the sender converts into a recipient, and the extent to which he can focus his message on the sender's mind.

This is through application to the articles of Mahmoud Shaker, which was a direct reaction to the articles of Louis Awad from Abi Al-Ala 'Al-Ma'ari, which he published in 1964; then the research reveals what the response mechanisms of Mahmoud Shaker are and their persuasive, emotional, or offensive dimensions, especially since they are from different cultural references that formed their structure.

Shaker is an Arabist who is committed to the Arabian heritage while Awad is a modernist who is more tied to the European culture.