الخصائص الفنية للغة التواصل التحسيسية من خطر كوفيد 19 : منصات التواصل الاجتماعية أنموذجا

Abstract EN

The genius of man has always been and still is manifested through that extaordinary ability to employ the knowledge available to overcome the most complex crises that has gone through the succession of centuries and the volatility of circumstances with its manifestations, natural challenges and environmental and epidemiological phenomena which he tried to decipher and overcome, or reduce their effects and control them before their exacerbation in underestimate.

There is no doubt that the emergence of the Covid19 epidemic and the imposed living patterns and methods of rhetorical communication have greatly enhanced the orientation of large groups of society to alternatives and mediums for communication through social platforms, as it became available to adapt the innate human needs in direct contact with social environment through the employment of various the mechanisms provided by these communicators, whether through publications, videos communication, written chats, and other forms of modern electronic communication, in addition to the fact that these alternative communication mechanisms have become a prominent and highly effective platform for alerting the health risks of the corona pandemic to public health; for this reason many of the pioneers of this modern communication with a set of aesthetic mechanisms that can influence the audience of recipients and direct social groups to avoid the dangerous practices that exacerbated the spread of the epidemic and consequently the fall of an increasing number of victims.

Hence, this study came as an attempt to delve into the anatomy of the aesthetic elements that make up the language of the various types of social communication with its dimensions overlapping with other semiological systems, where the eloquent expression blends with the vernacular expression and the caricatures with the spirit of humor expressing the bitterness of reality, the publication serious with the symbolism of color, and the noise of the visual image movement with the semioticism of the photographic image static.