Attracting younger millennials : lifting bond out of a transitional sinkhole
Other Title(s)
جذب اهتمام جيل الألفية الأصغر سنا : قراءة انتقالية في أفلام جيمس بوند
Joint Authors
Jarrar, Yusra Husam al-Din
Awobamise, Ayodeji O.
Emeagwali, Okechukwu Lawrence
Source
Dirasat : Human and Social Sciences
Issue
Vol. 46, Issue 1 (sup 2) (31 Mar. 2019), pp.112-123, 12 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2019-03-31
Country of Publication
Jordan
No. of Pages
12
Main Subjects
Abstract EN
This study critically explores why the four latest installments in the Bond franchise do not resonate well with younger millennial audiences who are poised to constitute a considerable size of movie consumers in the near future.
Using an inductive approach, four Cinema Sin videos criticizing the four Bond movies under study are analyzed, described and categorized.
10 categorical criticisms alongside four common preferences of millennial movie goers: authenticity, creativity, diversity and ease at which content can be related to, are used to develop six propositions that are associated with a potential to increase the appeal of future Bond movies among younger millennials.
American Psychological Association (APA)
Jarrar, Yusra Husam al-Din& Emeagwali, Okechukwu Lawrence& Awobamise, Ayodeji O.. 2019. Attracting younger millennials : lifting bond out of a transitional sinkhole. Dirasat : Human and Social Sciences،Vol. 46, no. 1 (sup 2), pp.112-123.
https://search.emarefa.net/detail/BIM-1178417
Modern Language Association (MLA)
Jarrar, Yusra Husam al-Din…[et al.]. Attracting younger millennials : lifting bond out of a transitional sinkhole. Dirasat : Human and Social Sciences Vol. 46, no. 1 (Second supplement) (2019), pp.112-123.
https://search.emarefa.net/detail/BIM-1178417
American Medical Association (AMA)
Jarrar, Yusra Husam al-Din& Emeagwali, Okechukwu Lawrence& Awobamise, Ayodeji O.. Attracting younger millennials : lifting bond out of a transitional sinkhole. Dirasat : Human and Social Sciences. 2019. Vol. 46, no. 1 (sup 2), pp.112-123.
https://search.emarefa.net/detail/BIM-1178417
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1178417