أثر التكامل بين القياس المتوازن للأداء و الخريطة الاستراتيجية على الأداء المالي في الأجل الطويل : دراسة تجريبية في البيئة المصرية

Abstract EN

This study aims to examine the impact of the integration between balanced scorecard and strategic map on the long-term financial performance of companies in the Egyptian environment.

This will be donethroughanexperimental study based on an experimental design (2 x 3).

Using a sample of 73 academics and postgraduate students, the experimental study showed that the use of balanced scorecardalone would not drive managers to focus on long-term financial performance, but their focus would be on improving financial performance in the short term.

While the integration between balanced scorecard and strategic map tools (causal linkages between strategic objectives and the time span required to achieve these objectives) helps managers to focus on improving long-term financial performance.