The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators
Joint Authors
Source
Issue
Vol. 2017, Issue 2017 (31 Dec. 2017), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2017-12-19
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Telecommunications Engineering
Abstract EN
In the new market for mobile apps, innovators, that is, early adopters of new products, have drawn attention from various researchers for their role in contributing to the success of a product.
Due to the discrepancies between findings in these studies, a research framework and empirical model must be established to demonstrate how innovators affect the market for mobile apps in comparison to other types of users.
To clarify the empirical basis on which innovators contribute to market development, we compare mobile app download patterns between innovators and noninnovators.
Using the app download data of actual users in one of the largest app markets in Korea, we compare and analyze download behavior for a period of less than two years following their subscription to the market.
The empirical analysis reveals that the download volume of innovators remains constant over a long period, while for noninnovators, volume is initially high, reflecting their interest in downloading, but it rapidly decreases thereafter.
The results of this study have practical implications for companies seeking to assess the market value of innovators.
American Psychological Association (APA)
Lee, Junseop& Son, Jungmin. 2017. The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators. Mobile Information Systems،Vol. 2017, no. 2017, pp.1-13.
https://search.emarefa.net/detail/BIM-1189044
Modern Language Association (MLA)
Lee, Junseop& Son, Jungmin. The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators. Mobile Information Systems No. 2017 (2017), pp.1-13.
https://search.emarefa.net/detail/BIM-1189044
American Medical Association (AMA)
Lee, Junseop& Son, Jungmin. The Effects of Consumer Innovativeness on Mobile App Download: Focusing on Comparison of Innovators and Noninnovators. Mobile Information Systems. 2017. Vol. 2017, no. 2017, pp.1-13.
https://search.emarefa.net/detail/BIM-1189044
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1189044