An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks
Joint Authors
Chen, Jian
Li, Rui
Fu, Zhiyan
Yuan, Fatao
Zhang, Chi
Source
Mathematical Problems in Engineering
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-11-21
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
Social networks are new channels for travelers to obtain or share travel information, which has important impacts on their travel decision-making behavior.
Therefore, the psychological feelings of travelers and their acceptance intention (AI) of this type of travel information should be explored.
In this study, certain psychological latent variables were incorporated into a technology acceptance model to construct an extended model that explores the factors influencing the travelers’ AI of travel information on social networks.
This model was validated using survey data collected in Chongqing, China.
The influence of each factor on the AI and the interaction between factors were quantitatively described using the structural equation modeling method.
The results showed that the perceived risk, perceived trust, and perceived usefulness are the most important factors affecting travelers’ AI; the subjective norm, hedonic motivation, and perceived ease of use also exert a certain degree of influence; the proposed research model has a good interpretation ability for AI, and the explanatory power has reached 52%.
This study confirmed the applicability of the constructed model in this research field on the basis of survey data and provided a theoretical reference for ascertaining the attitude of travelers toward travel information available on social networks.
American Psychological Association (APA)
Chen, Jian& Li, Rui& Fu, Zhiyan& Zhang, Chi& Yuan, Fatao. 2020. An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-12.
https://search.emarefa.net/detail/BIM-1193571
Modern Language Association (MLA)
Chen, Jian…[et al.]. An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks. Mathematical Problems in Engineering No. 2020 (2020), pp.1-12.
https://search.emarefa.net/detail/BIM-1193571
American Medical Association (AMA)
Chen, Jian& Li, Rui& Fu, Zhiyan& Zhang, Chi& Yuan, Fatao. An Empirical Study on Travelers’ Acceptance Intention of Travel Information on Social Networks. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-12.
https://search.emarefa.net/detail/BIM-1193571
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1193571