دور المسؤولية الاجتماعية للمؤسسة في تحسين الصورة الذهنية : دراسة ميدانية لعينة من زبائن مؤسسة اتصالات الجزائر للهاتف النقال- موبيليس

Abstract EN

This study aims to identify the reality of applying social responsibility, and its impact on improving the image of the Mobilis mobile phone company from the customers' point of view.

The study adopted the descriptive and analytical method.

The primary data were collected from a sample of (276) individuals in the regions of Ouargla and Ghardaia.

Data were processed and analyzed by the Statistical Package for Social Sciences (Spss26).

As a number of results were reached, we mention that there is a high level of awareness of the dimensions of social responsibility, Mobilis Corporation enjoys a good image as a result of its exercise of the social role.

Social responsibility positively affects the improvement of the institution's image.