The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Joint Authors
Palos-Sanchez, Pedro
Saura, Jose Ramon
Debasa, Felipe
Source
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-11, 11 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-02-19
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Telecommunications Engineering
Abstract EN
This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data.
With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data.
The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing.
However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered.
The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.
American Psychological Association (APA)
Palos-Sanchez, Pedro& Saura, Jose Ramon& Debasa, Felipe. 2018. The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data. Mobile Information Systems،Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1204816
Modern Language Association (MLA)
Palos-Sanchez, Pedro…[et al.]. The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data. Mobile Information Systems No. 2018 (2018), pp.1-11.
https://search.emarefa.net/detail/BIM-1204816
American Medical Association (AMA)
Palos-Sanchez, Pedro& Saura, Jose Ramon& Debasa, Felipe. The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data. Mobile Information Systems. 2018. Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1204816
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1204816