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Conquering Gender Stereotype Threat in “Digit Sports”: Effects of Gender Swapping on Female Players’ Continuous Participation Intention in ESports
Joint Authors
Jiang, Qingquan
Hao, Lujie
Lv, Qinghua
Zhang, Xiaosan
Liu, Songxian
Ping, Lin
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-7, 7 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-07-06
Country of Publication
Egypt
No. of Pages
7
Main Subjects
Abstract EN
As a sportification form of human-computer interaction, eSports is facing great gender stereotype threat and causing female players’ withdraw.
This study aims to investigate the relationship between gender-swapping and females’ continuous participation intention in eSports, the mediating effect of self-efficacy, and the moderating effect of discrimination.
The results demonstrate (1) that the effect of gender-swapping on continuous participation intention in eSports was not significant, while gender-swapping had a significant association with self-efficacy, and self-efficacy had a significant association with continuous participation intention in eSports; (2) that gender-swapping had an indirect effect (via self-efficacy) on continuous participation intention in eSports; and (3) that discrimination moderated the effect of self-efficacy on continuous participation intention.
Female players who had experienced discrimination displayed higher continuous participation intention in the context of self-efficacy enhanced by gender-swapping.
American Psychological Association (APA)
Hao, Lujie& Lv, Qinghua& Zhang, Xiaosan& Jiang, Qingquan& Liu, Songxian& Ping, Lin. 2020. Conquering Gender Stereotype Threat in “Digit Sports”: Effects of Gender Swapping on Female Players’ Continuous Participation Intention in ESports. Scientific Programming،Vol. 2020, no. 2020, pp.1-7.
https://search.emarefa.net/detail/BIM-1209154
Modern Language Association (MLA)
Hao, Lujie…[et al.]. Conquering Gender Stereotype Threat in “Digit Sports”: Effects of Gender Swapping on Female Players’ Continuous Participation Intention in ESports. Scientific Programming No. 2020 (2020), pp.1-7.
https://search.emarefa.net/detail/BIM-1209154
American Medical Association (AMA)
Hao, Lujie& Lv, Qinghua& Zhang, Xiaosan& Jiang, Qingquan& Liu, Songxian& Ping, Lin. Conquering Gender Stereotype Threat in “Digit Sports”: Effects of Gender Swapping on Female Players’ Continuous Participation Intention in ESports. Scientific Programming. 2020. Vol. 2020, no. 2020, pp.1-7.
https://search.emarefa.net/detail/BIM-1209154
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1209154