دراسة واقع إدارة التسويق الرياضي للأندية الرياضية في كربلاء من وجهة نظر أعضاء الهيئات الإدارية

Abstract EN

The objective of the research was to identify the reality of sports marketing in the sports clubs of Karbala governorate through the responses obtained by the researchers from the viewpoints of the members of the administrative bodies of these clubs in the province of Karbala.

The approved and approved standard on the Iraqi environment consisted of (35), The scale was distributed to (90) members of the administrative body has been retrieved (18) valid form has been excluded (9) forms are missing.

The current study found that there is some kind of agreement between members of the administrative bodies regarding the application of sports marketing in order to improve the physical aspect of these clubs.

There is considerable experience among members of administrative bodies in the field of marketing and sports investment, but lacks financial support and planning.

The current study recommended working on attracting foreign expertise, especially those with experience in the field of marketing and investment in order to benefit from it, and the need to involve the administrative bodies in workshops and awareness of the importance of sports marketing role in the development of sports clubs in Karbala.