العلاقة و التأثير بين أبعاد التسويق المغناطيسي و القيمة المدركة من قبل الزبون : دراسة استطلاعية لمتجر كارفور في مدينة دهوك

Abstract EN

The current research seeks to clarify the role of the dimensions of the magnetic marketing to achieve the customer perceived value, and given the importance of the concept of magnetic marketing must be the adoption of this concept by companies, especially service companies in order to be able to achieve the customer's perceived value, so search built in the field within which the subject of magnetic marketing as variable explaining represented by (the message of advertising, media, market segmentation), as a variable responsive and to develop a model Default Search reflects the nature and effect correlation between magnetic marketing on the one hand and achieve customer perceived value on the other hand, resulted in the total of the main hypotheses that have been tested using the program (Spss.22) of the data collected through the questionnaire about individuals respondents (customers), the research found a set of recommendations, including: the need for increased attention to the company researched the dimensions of the magnetic marketing in customer perceived value and because of its relationship with significant effect to achieve.