دور مرونة التصنيع في تعزيز رضا الزبون : دراسة حالة في مجموعة شركات الكرونجي-محافظة كركوك

Abstract EN

The research aims to identify the role of manufacturing flexibility as one of the basic ingredients necessary for survival and growth and achieving the competitive advantage of companies in enhancing customer satisfaction as the main goal of all companies in the business world today, due to the increasing intensity of competition and the pursuit of each company to distinguish from its competitors to attract new customers and retain existing customers To this end, the study problem was formulated through a set of questions, the most prominent of which is "What is the role of manufacturing flexibility in enhancing customer satisfaction?" The research used the questionnaire form to obtain data related to the research field represented by the group of companies Krungi for soft drinks, juices and water located in the governorate of Kirkuk, and a hypothesis form was developed for the research which resulted in a set of hypotheses that have been validated using statistical methods, the most important of which is the Spearman correlation factor within the statistical program (AMOS) To measure the correlation, influence, and variability relationships between study variables, the study reached a set of conclusions, the most important of which are: "There are a positive correlation and effect between the dimensions of manufacturing flexibility and customer satisfaction" and based on it were presented a set of proposals that contribute to the integrity of the research field.