وسائط التواصل الاجتماعي كآليات استراتيجية لتسويق السياحي في الجزائر

Abstract EN

This studyseeks to providecharacterization of the media of social communication and variouseffects on the activities of active tourismenterprises in the community in order to achieve the maximum amount of interest, where social networks have contributed to the development of manytourismenterprisesthrough the services available, in addition to itscreationrevolutionized the quality of the multi-communication content media, in the past, the onlyway to connectwithcustomers and marketing of productsisthroughtraditionaladvertising in newspapers, radio and television, all of thesemethodsitisdifficult to reach a specific segment of customers are targetedspecificallypersonal messages directed to them and not others.

But with the advent of social networking toolscreated by the new media sodrasticallychanged, as has becomethesetoolsplayakeyrole in influencingcustomerbehavior, leading institutions tourist to rely on the development and employment of various digital sources such as mobile phones and social networks like blogs and networking sites operations social and wikis and othermultimediaparticipatory services, creating the need for tourist institutions in Algeria to embrace social media as a mechanism of strategicmechanisms for the advancement of the tourismsector, and himaskingpivotaldilemma: how to exploit tourismenterprises in Algeria socio networks as mechanismsstrategy for tourism marketing?