تأثير رعاية الحدث الرياضي على استجابة المستهلكين بالتطبيق على المتابعين للأحداث الرياضية

Abstract EN

This study aims to know the effect of sport event sponsorship on consumer responses, and to measure the effect of sport event sponsorship dimensions' on the dimensions of consumer responses.

A survey list of 384 individuals was relied upon, which was distributed to the followers of sport events, of which 337 were valid for analysis.

The study found that there was a significant effect of sport event sponsorship on consumer responses, and a positive effect of some dimensions of sport event sponsorship on the dimensions of consumer responses.

The results also indicate that there is the moral effect of the demographic characteristics of (gender, monthly income) on the relationship between the dimensions of event sponsorship and the dimensions of consumer responses