نموذج نظري يجسد إسقاط الفلسفة التسويقية على خدمات المؤسسات العمومية للصحة في الجزائر

Abstract EN

This research aims to give a conceptual framework to the field of health services and how to do marketing and their marketing mix.

It shows the essential elements that differ from the marketing mix related to tangible products.

Besides, we have to interpret public health establishments in general and, in particular, in Algeria, demonstrating the state of these companies' deterioration in recent years.

In conclusion, we discussed the qualitative theoretical model which allows public health establishments to adopt this philosophy of marketing in Algeria according to its internal and external circumstances, so that the research ends with results and recommendations which reinforce the need for public health institutions in Algeria for a marketing philosophy compared to the lived reality.