الالتزام بالمسؤولية الاجتماعية و انعكاساتها على سمعة المؤسسة : عرض تجارب مؤسسات عالمية رائدة

Abstract EN

This study aims to verify the trend of the relationship between corporate social responsibility and reputation by shedding light on global models for organizations of high reputation (LEGO, Walt Disney, Bocsh) based on the classification provided by the world Reputation Institution.

The study concluded that the rise of the reputation of the studied institutions is related to their commitment to the principles of social responsibility, and thus it can be said that there is a positive relationship between the institution's commitment to social responsibility and its achievement of high reputation.