دور تكنولوجيا المعلومات الحديثة في تحسين أداء مبيعات قنوات التوزيع : تكنولوجيا البيع بالتجزئة في المملكة المتحدة

Abstract EN

This study aims to find out the relationship between information technology and the sales performance of retailers in Britain, as the study proved that there is a positive relationship between modern technology tools represented in the Internet, phone technology, artificial intelligence, and the results also proved that the Internet helps retailers display their products across various The sites aim to facilitate exchanges, and artificial intelligence helps retailers understand customer behavior, and that mobile technology facilitates searching for products through various applications that aim to improve the performance of retailers in order to increase their sales.

The conceptual model was introduced in order to test hypotheses, based on a set of accurate statistics from the STATISTA website.