صورة بلد المنشأ كمؤشر مفاضلة لتخفيض مستوى الخطر المدرك : دراسة حالة منتجات الألبسة المستوردة في الجزائر

Abstract EN

This paper aims to show the effect of the country of origin image as a criterion for differentiation between imported products, specially by reducing local consumer perceived risk.

We followed the descriptive and analytical approach, and depending on the nature of the topic, the survey method was used to collect study data.

A questionnaire was designed for this purpose, where 210 questionnaires were approved for analysis out of 250 distributed, which were statistically processed using the (SPSS.26) program.

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The results of this study showed a statistically significant relationship between the image of the country of origin and the perceived risk, as well as clearly showing the positive effect of the image of the country of origin in reducing the level of risk perceived by the consumer.