تأثير جائحة كورونا على توجه المستهلك الجزائري نحو إعادة الشراء الإلكتروني عبر الفايسبوك مع وجود عملية الشراء و الرضا كمتغيرات وسيطة

Abstract EN

The aim of this research is to study the effect of the Covid-19 (Corona) epidemic on the consumer's orientation towards electronic purshasing and electronic repurchasing.

For this purpose, an electronic questionnaire was distributed to a group of individuals, where the sample size reached 100 individuals, and for the purpose of analyzing the study data was used The method of structural equations(Smart pls program), and through this study it was concluded that there is a direct positive impact of the Coronavirus pandemic on the direction of the members of the study sample to electronic purchase through Facebook, and we also found that there is a positive indirect effect of the Coronavirus pandemic on electronic repurchasing through Facebook with the purchase and satisfaction as intermediate variables.