تأثير النزعة الدينية الاستهلاكية على القرارات الشرائية للمستهلك الجزائري

Abstract EN

Consumerism is related to purchasing and consumption behaviors stemming mainly from the consumer's affiliation to a particular religion either by complying with the rules and provisions of that religion, or by its adherence to this religion, This research paper aims at activating this changing consumer religious trend in the Algerian consumer, in order to determine the impact of the religious trend in the decision to buy Specially the Algerian consumer, as well as the impact of this religious consumerism as a result of national circumstances and international events that affect his religion and make him change his purchasing decisions.

Even the Algerian consumer's preference for the products he buys is made in a country that owes the same religion.