Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida
Other Title(s)
عناصر الترويج السياحي و أثرها على سلوك الشرائي : دراسة ميدانية لعملاء وكالات السفر والسياحة بولاية سعيدة
Joint Authors
Rimas, Muhammad Amin
Bu Zayyan, Qaruj
Source
Les Aggregates des Connaissances
Issue
Vol. 7, Issue 1 (Bis) (30 Apr. 2021), pp.32-49, 18 p.
Publisher
Ali Kafi University Center the Institute of Economic Business and Management Sciences
Publication Date
2021-04-30
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract AR
تهدف الدراسة إلى إبراز أثر عناصر الترويج السياحي على السلوك الشرائي لجذب الزبون للوكالة السياحية بولاية سعيدة بوجود متغيرات المستقلة الممثلة: (الإعلان الدعاية العلاقات العامة البيع الشخصي ترويج المبيعات)والمتغير التابع السلوك الشرائي من خلال معالجة 120 استبيانا باستخدام النمذجة بالمعادلات الهيكلية بالاستعانة ببرنامج Smart PLSفي تحليل النتائج وقد أظهرت النتائج الميدانية بوجود أثر موجب لكل متغيرات الدراسة على السلوك الشرائي.
Abstract EN
The study aims to highlight the effect of tourism elements promotion on the purchasing behavior to attract the customer to the tourist agency in Saida state with the existence of independent variables represented: Publicity and publishing, advertising, public relations, personal selling, sales promotion and the dependent variable purchasing behavior, by processing 120 questionnaires Using structural equations modeling with the help of the Smart PLS program in analyzing the results.
The field results showed the existence of a positive effect for all study variables on the purchasing behavior.
American Psychological Association (APA)
Bu Zayyan, Qaruj& Rimas, Muhammad Amin. 2021. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances،Vol. 7, no. 1 (Bis), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350
Modern Language Association (MLA)
Bu Zayyan, Qaruj& Rimas, Muhammad Amin. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances Vol. 7, no. 1 (Bis) (Apr. 2021), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350
American Medical Association (AMA)
Bu Zayyan, Qaruj& Rimas, Muhammad Amin. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances. 2021. Vol. 7, no. 1 (Bis), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 48-49
Record ID
BIM-1225350
