Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida

Other Title(s)

عناصر الترويج السياحي و أثرها على سلوك الشرائي : دراسة ميدانية لعملاء وكالات السفر والسياحة بولاية سعيدة

Joint Authors

Rimas, Muhammad Amin
Bu Zayyan, Qaruj

Source

Les Aggregates des Connaissances

Issue

Vol. 7, Issue 1 (Bis) (30 Apr. 2021), pp.32-49, 18 p.

Publisher

Ali Kafi University Center the Institute of Economic Business and Management Sciences

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

18

Main Subjects

Marketing

Topics

Abstract AR

تهدف الدراسة إلى إبراز أثر عناصر الترويج السياحي على السلوك الشرائي لجذب الزبون للوكالة السياحية بولاية سعيدة بوجود متغيرات المستقلة الممثلة: (الإعلان الدعاية العلاقات العامة البيع الشخصي ترويج المبيعات)والمتغير التابع السلوك الشرائي من خلال معالجة 120 استبيانا باستخدام النمذجة بالمعادلات الهيكلية بالاستعانة ببرنامج Smart PLSفي تحليل النتائج وقد أظهرت النتائج الميدانية بوجود أثر موجب لكل متغيرات الدراسة على السلوك الشرائي.

Abstract EN

The study aims to highlight the effect of tourism elements promotion on the purchasing behavior to attract the customer to the tourist agency in Saida state with the existence of independent variables represented: Publicity and publishing, advertising, public relations, personal selling, sales promotion and the dependent variable purchasing behavior, by processing 120 questionnaires Using structural equations modeling with the help of the Smart PLS program in analyzing the results.

The field results showed the existence of a positive effect for all study variables on the purchasing behavior.

American Psychological Association (APA)

Bu Zayyan, Qaruj& Rimas, Muhammad Amin. 2021. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances،Vol. 7, no. 1 (Bis), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350

Modern Language Association (MLA)

Bu Zayyan, Qaruj& Rimas, Muhammad Amin. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances Vol. 7, no. 1 (Bis) (Apr. 2021), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350

American Medical Association (AMA)

Bu Zayyan, Qaruj& Rimas, Muhammad Amin. Elements of tourism promotion and their impact on purchasing behavior : a field study for clients of travel and tourism agencies in Saida. Les Aggregates des Connaissances. 2021. Vol. 7, no. 1 (Bis), pp.32-49.
https://search.emarefa.net/detail/BIM-1225350

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 48-49

Record ID

BIM-1225350