The effect of stimulation methods on organizational loyalty in the industrial and commercial complex in Skikda

Abstract EN

This study aimed to identify the methods of stimulation in the industrial and commercial complex in Skikda and its impact in achieving organizational loyalty of the workers.

In order to achieve this objective, the descriptive analytical method was adopted and a questionnaire consisting of (39) items was developed and distributed to a sample of (120) respondents, 109 of which were valid for statistical analysis.

Through the field survey and the application of the tool to the sample and analysis using the SPSS.

V23 program, the study found that there is a statistically significant effect of the methods of motivation in achieving the organizational loyalty of the workers, due mainly to moral incentives.

The study suggested focusing on the employee's emotional loyalty; the sense of appreciation and the attention of the organization to its staff increases their loyalty and productivity.