دور الإبداع في دعم الميزة التنافسية بالمؤسسة الاقتصادية : (دراسة حالة مؤسسة كوندور)‎

Abstract EN

this study aims at the role of innovation in creating the competitive adventage of the economic institution, Achieving innovation requires the institution to make optimum use of its material, financial, human and technological resources.

When innovation is achieved, it allows the institution to adapt to the internal and external environment variables and meet its challenges, enabling it to withstand and gain competitive advantage in the markets.

As an example of local institutions, Condor Electronics and Home Electronics, A questionnaire was sent to the customers of the Condor Electronic Foundation to identify the uniqueness of the institution and its creativity and gain a special competitive advantage in the national market.

And in the future access to global markets, the competition today is based on the ability of the institution to innovate, the institution that achieves you can continue in the market, and we have concluded the study with important results and recommendation.

Key words: creativity, Competitive advantage, Economic Corporation, condor.