نحو إقامة تنمية سياحية مستدامة : تقييم الجهود المبذولة في تطوير صناعة السياحة-دراسة ميدانية

Abstract EN

Given the importance of sustainable tourism, the study aims to clarify the strategic vision that reflects the efforts of the public sector (the State) by the Master Plan of Tourist Planning and highlight the role of the private sector by the marketing activity practiced by tourist institutions and the value it adds to the tourist market.

To this end, a study was conducted with a sample of tourist agencies in the private sector of the city of Batna.

The study ended with a set of results, the most important of which is that the tourism industry and its development are integrated efforts between the state in the success of development strategies and between various tourism institutions such as tourism agencies, by improving the tourism product and promoting it well to attract more tourists.