تأثير إدارة المعرفة التسويقية في اختيار الاستراتيجيات التنافسية : دراسة ميدانية -بمؤسسة حضنة حليب-بالمسيلة

Abstract EN

Study dealt with the marketing knowledge management and its role in selecting competitive Strategies in Hodnamilk company in Msila.

The questionnaire was addressed to workers from this company, The sample of this study included 51person, we used the Spss22v programe to analyse the result.

After analyzing, Pearson correlation coefficient was calculated to illustrate the degree of relationship between the dimensions of marketing knowledge and the testing of competitive strong positive correlation between marketing knowledge management and competitive strategies, and that the company of Hodna milk in Msilaadoptes marketing knowledge management in a Above average degree.

The study consisted of two charpters, the first one is the theoretical side of study, whereas the second one contained practical side of the study, a representation of the most important results and the recomondations of the study.

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