سلسلة التجهيز المتسارعة و دورها في تحقيق رضا الزبون : بحث استطلاعي تحليلي في مصنع الألبسة الرجالية الجاهزة-النجف الأشرف

Abstract EN

Given the need to respond to the market and the customer in order for the organization to stay and continue to compete, organizations have become searching for appropriate ways to achieve that need, perhaps the most important of which is agile supply chain, so the current research problem was embodied by a key question: (Does agile supply chain play a role in achieving customer satisfaction with the plant in question? ).

Accordingly, the aim of the current research is to determine the level of relationship and impact between agile supply chain and customer satisfaction.

Therefore, the researchers adopted the descriptive analytical approach and the deductive and inductive approach within the framework of their theoretical and practical research, targeting a sample of (103) individuals, distributed a questionnaire form to it and the test was valid (99) of them were tested in terms of their validity and reliability.

The research reached many conclusions, including a significant correlation between agile supply chain and its dimensions, and customer satisfaction.

Likewise, there is a significant effect of agile supply chain and its dimensions on customer satisfaction.

Which led to the exit of a set of recommendations, including, it is very important to take into account the diversity of products specific to the factory to suit customers' orientation and tastes.

Key words: agile supply chain, customer satisfaction