التواصل الثقافي العربي الرقمي : دراسة لحالة إنتاج و استهلاك الثقافة العربية الرقمية الفيديوية عبر اليوتيوب

Abstract EN

The study wants to monitor, analyze, explore and measure the phenomenon of Arab digital cultural communication through the production and consumption of Arab culture through cultural video channels and sites through YouTube, as this container has become a major place in the production and consumption of cultural material because of its communication privacy, as it represents the video networks that gave a pattern different in its dealings with digital content, so monitoring and analyzing it helps us to know the cultural content presented digitally from the producers and creators of the culture and to know how users or followers receive this article and how they dealt with it, and therefore it was challenged a representative sample of these channels, and following the research methodology is based on a different suite matrices for analysis takes into account the technical nature of this form and subjected to analysis.