صناعة الثقافة في الإشهار التلفزيوني

Abstract EN

The monetary School is one of the most important tributaries that contributed to the reformulation of the concept of culture from the point of view of the prevailing social and political patterns and how to employ the media in establishing the dominant cultural symbols in society, and through this paper we will try to expose the link between culture and symbolism and advertising and television towards the production of a mass culture outside the pure mental products.