Family TV and viewing patterns ethnographic : study of an Algerian sample Chaoui families residing in the capital

Abstract EN

This study is considered among the recent studies in Algeria for its reliance on an ethnographic approach to analyze the behavior of a mass media outlet, after we relied on the family as a unit of analysis.

After we selected three Algerian Chaoui families residing in the capital through the intentional sample, we used the two tools of participatory observation and semi-directed interview to determine the different types of viewing for each of the sample units (types of programs watched, the selected channels, the type of watch and its forms, the time of watching and the person who has the authority to make the decision to watch).

Let us finally come to a set of results, the most prominent of which are variables: Age, gender and educational level affect viewing habits and quality, the size and shape of the home, and the number of available devices (television and accessories) also have a role in determining the intensity and times of viewing.