التوجه الإستراتيجي لمنظمات الأعمال نحو تطبيق نظم ذكاء الأعمال كآلية لتحقيق الميزة التنافسية : دراسة تحليلية

Abstract EN

The study aims to show the contribution of the organizations' strategic orientation towards the application of business intelligence systems in achieving competitive advantage, because of its great importance in helping to make decisions, with reference to some of the leading models in the production and use of business intelligence systems, such as SAS Institute, Microsoft, Prime Therapeutics and Honda, Where the descriptive analytical approach was adopted to find out what has been achieved by the strategic orientation towards the application of business intelligence systems for its activity.

The study concluded that business intelligence systems have the ability to collect reliable information, shorten time, as well as enhancing information security, and detecting cases of fraud, it combines flexibility and strategies defense and attack, which makes the organization achieve leadership with the least damage, and thus it outperforms competitors, and following these results were made a number of recommendations, the most important of which was the need to keep up with changes, and care to develop the information system, and to move towards the use of business intelligence Systems.