الاستمالات الإقناعية في الإشهار التلفزيوني الجزائري : دراسة سيميولوجية

Abstract EN

The image has great importance in the design of television advertising, which is originally a series of moving images, just as the image is the main axis which is filled with cultural, psychological as well as values.

aesthetic and technical elements while using different persuasive ways and strategies in television advertising to influence target audience.

This study aims to know how do you use persuasive incentives in television advertising? What are the most used incentives? and what is the rhetorical structure embodied in these commercials? The study relied on the semiological approach.

The study also reached several results, such as the multiplicity of the appeals used and the difference in the rhetorical structure between one flash and another, as well as the employment of several artistic and aesthetic approaches that reflected the Algerian cultural heritage.