التميز التنافسي للمؤسسة الاقتصادية كبديل استراتيجي

Abstract EN

This study aims at identifying the extent of the adoption of competitive excellence as a strategic alternative to economic institutions, as economic activity is currently intensifying competition between institutions operating in one sector.

This competition is no longer confined to the geographical space of one country, Especially in the context of globalization, and the great openness of the markets and the rapid development in the field of technology led to intensifying the intensity of competition, so that the institutions active in the same sector seeks to achieve excellence and excellence in order to survive and grow in the markets, which made the subject of competitive advantage The study concluded with the importance of achieving competitive excellence in achieving the sustainability of economic institutions.

Therefore, the economic institution has to find all the means and techniques used in order to develop and develop its competitive advantages.

Which is the appropriate tool to analyze and explain the phenomenon under study, where the following topics were addressed: 1.

The theoretical foundations of competitive advantage; 2.

Sources of competitive advantage; 3.

The intellectual dimensions on which competitive advantage is based.