الدور الاستراتيجي للكفاءات المحورية في تحقيق الميزة التنافسية للمؤسسات الاقتصادية : مؤسسة فارما ميديك أنموذجا

Abstract EN

This study aims to highlight each concept of core competencies and the competitive advantage than we set the relationship between them in the economic enterprises.

We achieve our theoretical study with empirical cases on PHARMAMEDIC enterprise by distributing and analyzing the results of a questionnaire for a targeted group of enterprise's employees, through the SPSS24 statistical packages program.

Finally, we concluded that the core competencies of PHARMAMEDIC contribute strategically to achieving competitive advantage, through the optimal integration of its human, material, financial and moral resources.