واقع استراتيجية ترويج منتجات الصناعات التقليدية و الحرف في الجزائر

Abstract EN

This research paper came to highlight the reality of the policy of promoting the products of the traditional industries and crafts sector in Algeria, by adopting the descriptive analytical approach due to its relevance to the objectives of our research, and this research has been touched on the various definitions of traditional industries and crafts in addition to the types of products of industries Traditionalism in Algeria, as a case study presented in a questionnaire with a sample size of 385 people was presented.

At the end of this research, a set of results was reached, the most important of which is the result that highlights that the strategy for promoting the products of the traditional industries and crafts sector is not at the required level.