دور أخلاقيات التسويق في تحقيق الحماية للمستهلك

Abstract EN

The study aims to highlight the role of Marketing Ethics in achieving consumer protection in the field of food industries, to achieve this we relied on the questionnaire tool as a means of collecting data divided into three axes, the first axis concerns the independent variable of marketing ethics, The second axis concerns the dependent variable represented in the protection of the consumer with its dimensions, represented in the basic consumer rights, while the third axis concerns personal and employment questions for institutional workers, As this questionnaire was distributed to a sample of the workers of institutions active in the field of food industries in the central region, which numbered are 128 valid for statistical processing.

After unpacking its data and analyzing it with the SPSS program, we reached many important results, the most important of them that the commitment of the institutions active in the field of food industries to the principles of Marketing Ethics will raise the levels of protection and safety, for the consumer who deals with these institutions