الكلمة المنطوقة الإلكترونية و تأثيرها على قرار شراء الخدمة الفندقية : دراسة تطبيقية على عملاء فندق البساط الأحمر بولاية ميلة

Abstract EN

This study aims to investigate the impact of the electronic word of mouth on the decision to purchase a hotel service for customers of the Red Carpet Hotel in the state of Mila.

The descriptive and analytical method was used to test the study hypotheses, where the data were collected through the use of a questionnaire designed for this purpose, 80 questionnaires were distributed and 70 valid questionnaires were retrieved for analysis, i.

e.

87, 5%, where the relationship was tested using the SPSS 24 statistical program.

The study concluded that there is a positive relationship between the electronic word of mouth with its various dimensions on the hotel service purchase decision.