القيم التضمينية في الرسائل البصرية للفيلم القصير : مقاربة سيميائية لأفلام الهاتف النقال "فيلم الإخوة : أنموذجا"

Abstract EN

The visual messages and the embedded values they carry in the short film constitute a communication vessel for the recipient to use as a source of knowledge, and influence his moral and value formation, as these values intrude into all aspects of life, so the recipient, in addition to this media format represented in the short film, found spaces and sources Education that contributes to providing him with these values; Like the rest of the other media...

all are cognitive spaces in which, in general, mental images are formed that direct individuals' behaviors towards a specific pattern saturated with value systems.

It should be noted in our studies that moral implication values are highlighted in the short film.

By adopting the semiotic approach in analyzing the short film through the mobile phone, as we see that the base of probability and assumption does not happen easily to the reader, and this is exactly what happens with viewing (receiving) when viewing cinemas.