ممارسة حرية التعبير عبر منصة "يوتيوب" You tube و انعكاساتها على صعود "النزعة الفردية" : دراسة ميدانية على عينة من مستخدمي المنصة في ولاية-بسكرة

Abstract EN

This research aims to shed light on the practice of users of YouTube platform for freedom of expression and opinion by contributing to the production and dissemination of audiovisual content, which falls within the concept of generalized content by the user UGC, and the implications of this interactive activity on the emergence of the individual tendency of these users, which is reflected mainly in public appearances in Video and content marketing as an integral part of their daily lives' professional or personal.

The research concluded that this type of contribution to the production of content deepens the gap between self-image as it is in reality and its image as it is reviewed and seen in the video, which shows only what Alutobor wants to show, the building of personal identity realism is inseparable from the features of virtual identity Seeking to achieve what they have not actually achieved as a result of many social constraints.