العصر الجديد للحملات الانتخابية في عالم التواصل الاجتماعي بإفريقيا

Abstract EN

This paper aims to highlight the new social media landscape and its role in changing the reality of Africa's election campaigns, as the networks have provided a space for the other party (opposition) to express its opinion and political participation under the control of the ruling African regimes in the traditional mass media.

Through studies on the role of social media in electoral campaigns in Africa.

Social media have shown their effectiveness in the success of candidates' election campaigns, as they have changed rules of the electoral game in Africa, and their use has become crucial in winning candidates and political parties.

However, the use of social media has raised an important issue of the integrity of the social media as a free communication space because of the manipulation of content published on these networks by intelligent information systems that indirectly influence voters' opinions.