The impact of social media on the e-reputation of Algerian hotels : an analysis by sem structural equations

Abstract EN

Purpose: the purpose of this paper to study the impact of social media on the electronic reputation of hotel establishments in the wilaya of TLEMCEN.

Design/methodology/ approach: first, we define the key concepts of our research that involved social media, electronic word of mouth and electronic reputation, then we present a literature review on previous works.

In the empirical study we develop a questionnaire of 230 travellers who visited the wilaya of TLEMCEN, we chose the method of structural equations for data analysis with SmartPLS software (V.

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Finding: we found that social media have a strong influence on the various variables; they are also an important source of information for the decision-making of travellers for the choice of a hotel, so we have confirmed our research hypothesis.