The consumer behavior studies principles from an ethical perspective
Joint Authors
Bin Salih, Abd al-Razzaq
Bu Rumanah, Abd al-Qadir
Source
La Revue des Sciences Commerciales
Issue
Vol. 2021, Issue (s) (30 Jun. 2021), pp.205-217, 13 p.
Publisher
Ecole des Hautes Études Commerciales
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Topics
Abstract EN
This paper summarizes the examining of some issues that may be faced in conducting the marketing consumer behavior studies, and that can strongly lead to marketing deception and bad marketing practices that may include harms to consumers.
The purpose of this study is mainly to discuss different issues of the marketing studies of consumer behavior by showing some points that shape this kind of marketing studies so that these will be discussed through a scientific and ethical approach.
The subject was discussed through showing some issues related to the behavioural study design and how those issues can affect negatively the study outputs that will be transformed to sensitive marketing decisions.
The results revealed that the consumer behavior is a sensitive and complex subject that needs too much effort to be understood, and it is not easy ethically nor scientifically to influence it with whatever marketing stimulus.
The research theoretically proves that marketing with its general principles of gain maximization cannot mostly deal scientifically and healthily with consumer behavior matters.
Thus, academicians and practitioners should adopt an ethical perspective while designing the research and dealing with different alternatives with a way that benefit the company and consumers as well.
American Psychological Association (APA)
Bin Salih, Abd al-Razzaq& Bu Rumanah, Abd al-Qadir. 2021. The consumer behavior studies principles from an ethical perspective. La Revue des Sciences Commerciales،Vol. 2021, no. (s), pp.205-217.
https://search.emarefa.net/detail/BIM-1234907
Modern Language Association (MLA)
Bin Salih, Abd al-Razzaq& Bu Rumanah, Abd al-Qadir. The consumer behavior studies principles from an ethical perspective. La Revue des Sciences Commerciales No. (Special Issue) (Jun. 2021), pp.205-217.
https://search.emarefa.net/detail/BIM-1234907
American Medical Association (AMA)
Bin Salih, Abd al-Razzaq& Bu Rumanah, Abd al-Qadir. The consumer behavior studies principles from an ethical perspective. La Revue des Sciences Commerciales. 2021. Vol. 2021, no. (s), pp.205-217.
https://search.emarefa.net/detail/BIM-1234907
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 215-217
Record ID
BIM-1234907