أبعاد التسويق بالعلاقات كمدخل استراتيجي لتحقيق المسؤولية الاجتماعية اتجاه الزبائن : دراسة حالة شركة كوندور

Abstract EN

This study aims to (recognize the role played by the dimensions of relationship marketing in achieving responsibility towards customers, as the case study of Condor company, and a random sample of 130 customers was taken from Condor customers in the state of Djelfa, using the descriptive analytical approach, and included tools The research was based on a questionnaire, and among the most important findings of the study were the following: (The results of the statistical analysis of the data confirmed that the dimensions of relationship marketing affect the social responsibility towards customers, as trust came first and empathy last)